Reimagining Football Story—Fall 2016

  1. Who is the audience for this football story?
    -football fans
    -other teams in same conference
    -students
    -alumni
    -Glassboro Residents
    -coaches and players
    -faculty
    -family and friends of players
    -scouts
  2. How do you reach this audience? Where do they gather (in person and online)?
    -advertise in the student center and main buildings (flyers, etc.)
    -post to Rowan’s athletic Twitter feed
    -Facebook fan pages for Rowan football
    -start your own Twitter hashtag for the game
    -make announcements in your classes about game coverage
    -tailgates/pre-game parties
  3. List the kind of information/content/forms of media you think students want on this game?
    -video hi lights
    -Rowan player stats
    -history between the two teams
    -how much tickets cost/parking/giveaways at the game
    -live Tweets
    -preview of what to expect (predictions, players doing well, etc.)
    -interviews with coaches
    -interviews with players about pre-game mentality
    -info on big plays, turning points, score updates
    -photos of the players while playing
    -photos of fan reactions
    -Rowan’s schedule and rank (who playing in future)
    -serious on-field injuries
    -quotes/interviews from opposition
    -what did this game mean (playoffs?)
    -important questionable calls
    -halftime punditry
  4. For each of the items above in question 3: When do students want this information? (i.e., day before, day of game, day after, etc?)
    -pre-game mentality of players the day before
    -week before posting bits of info daily
    -day before: info on time/place/ticket cost
    -hours leading up to game: punditry, fan expectations/emotions, players pre-game
    -live updates/plays should go out DURING the game
    -immediately after: who won, who played next week, key stats, key players
    -during the game: photos as they happen, score updates after each quarter
    -day or two before: mentality of players during practice
    -during: live video or periscope
    -after game interviews wit players/coaches
  5. For each of the items listed above in question 3: What is the best way to get this information to them (i.e., Twitter, posted on a website, in print, etc?)
    -Twitter
    -Facebook
    -Instagram
    -SnapChat
    -Facebook Live
    -Periscope

BEFORE:
-gather info about the teams: try to find most interesting aspects of both teams
-develop hashtag for game updates
-let people know about hashtag/live Tweeting
-interview players about thoughts on the game
-go to a practice. get info from players/coaches (also take photos/videos/live tweet)
-Throwback Thursday: ask fans to post throwback photos from previous Rowan games
-compilation video of great games from last season
-ask fans to tweet questions for players/coaches during/after the game
-daily countdown on Instagram few days before with photos
-gather video of fans and their thoughts on the game

DURING:
-get video of national anthem (politically topical)
-Tweet play by play
-quarter by quarter updates
-fana send selfies at the game (use the hashtag)
-interview fans at the half/get reactions/thoughts
-Periscope or FaceBook live during the game: fan interviews, talk during halftime about how it’s going so far,
-take video/photos of band/halftime show
-geotag Snapchat post video/pics
-injury updates

AFTER:
-post game interviews: use video for emotion post to Twitter/Snapchat/Facebook; edit a short audio montage of intervies
-photo gallery: post 15/20 interesting photos with captions the next day
-video montage of game highlights (next day)
-when you post full game story online embed tweets
-Post favorite fan photos of the game
-ask for fan predictions about next week based on this game
-hyperlink your tweets to specific game events/moments
-ask for fan votes on MVP
-write 750 story about the game: post it online the day after on your blog, Twitter (linked), etc.

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About Nick DiUlio

My name is Nick DiUlio, a freelance writer and editor from New Jersey. I have been passionate about the craft of writing since I was old enough to spell, and this love has led to a successful career in journalism and creative nonfiction. As a freelancer, I have covered a wide range of topics and personalities, as my published work has focused on everything from profiles of artists and important political figures to hard-news stories with both national and local appeal; from restaurant and beverage reviews to tips on fashion and finance; from health and wellness pieces to celebrity Q&A’s. My work has appeared in several local, regional and national publications—both in print and online—including Philadelphia Magazine, Slate.com, Miller-McCune, New Jersey Monthly, Eating Well, and Delaware Today. Additionally, I am the South Jersey Bureau Chief for New Jersey Monthly and an adjunct journalism professor at Rowan University. To be sure, the broadness of my body of work seems only to be matched by my boundless interest in almost every subject imaginable (except Warren Zevon). Check out some of my most recently published work here.
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