Using Alcohol’s Hold on Campus, The Chronicle of Higher Education as example…
1. Clearly articulate the issue.
What is the issue? Why is it important? Why should people care?
2. Localize the issue.
How are you going to narrow down the issue? What angle? What location? What community?
3. Identify key facts and statistics
List five (5) key things the audience should know/learn about this issue?
4. Identify key players in the issue
Who is affected by this issue? Identify at least four (4) kinds of people or groups.
5. Strategy for locating key players
Where/how are you going to find people to talk to? Come up with a plan for each of the “key players” you identified in Step 4.