Week 6 — Feb. 20 & 22

In Class:
Art of story hunting
How to pitch stories for this class (Using XY And what’s interesting… test)
Equipment check-out
–Verification assignment review
Video Teams for #WhyJournalism In Class Assignment

Intro to Being 12 video series
Equipment check-out
Video teams for week 56
Being 12 discussion
—Innovative Approaches to Person on the Street interviews
Beginner tutorials for Video Editing
In class video assignment: #WhyJournalism? (worth 4 points)

Assignments:

For Thursday, Feb. 22
-One person from each team must reserve, check-out and bring the video equipment to class. Also bring your own headphones, SDHC card, and flashdrive.

-Read  How to make boring things interesting in video by Adam Westbrook
-Watch Being 12: Intro
-Watch Being 12: If you give a 12-year-old a phone
-Watch Being 12: What romance is like in middle school
-Watch Being 12: On race

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Week 5 — Feb. 13 & 15

In Class:
Art of story hunting
How to pitch stories for this class (Using XY And what’s interesting… test)
How/where to post your post-event coverage of Assignment I: Event
Verification as Journalism
In-Class assignment on Verification (Worth 1 point)
Equipment check-out
–Verification assignment review
Video Teams for #WhyJournalism In Class Assignment

Intro to Being 12 video series
Equipment check-out
Video teams for week 56
Being 12 discussion
—Innovative Approaches to Person on the Street interviews
Beginner tutorials for Video Editing
In class video assignment: #WhyJournalism? (worth 4 points)

Assignments:
Assignment I: Event coverage due Feb 18 at 10 p.m.. (See How/where to post your post-event coverage of Assignment I: Event)

For Tuesday, Feb. 20
-One person from each team must reserve, check-out and bring the video equipment to class. Also bring your own headphones, SDHC card, and flashdrive.

-Read  How to make boring things interesting in video by Adam Westbrook
-Watch Being 12: Intro
-Watch Being 12: If you give a 12-year-old a phone
-Watch Being 12: What romance is like in middle school
-Watch Being 12: On race

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Week 4 — Feb. 6 & 8

Art of story hunting
How to pitch stories for this class (Using XY And what’s interesting… test)
-Assignment I: Event pitches
Which media element/platform is best for your story?
Assignment I: Event Workflow – What to do and how to do it
How/where to post your post-event coverage of Assignment I: Event
In-Class Assignment: Curating with WordPress (Worth 2 points)
Verification as Journalism
In-Class assignment on Verification (Worth 1 point)
Equipment check-out
–Verification assignment review

Assignments:
In-Class Assignment: Curating with WordPress (Worth 2 points) due Tomorrow (Wed. Feb.7)  at 5 p.m.
-Work on Assignment 1: Workflow due prior to your event (No later than Feb. 8) Turn in via email. (See Assignment I: Event Workflow – What to do and how to do it)
Assignment I: Event coverage due Feb 18 at 10 p.m.. (See How/where to post your post-event coverage of Assignment I: Event)

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Curation Example: Trump, The NFL, and What It Means For His Approval Ratings

Last fall President Trump decided to weigh in on the growing number of NFL players taking a knee in peaceful protest of social injustices across the country. It got very contentious and intense, politically as well as socially. And President Trump, as usual, used Twitter to fan the flames: Continue reading

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Week 3 — Jan. 30 & Feb 1

-Finishing in-class Digital First exercise
Art of story hunting
How to pitch stories for this class (Using XY And what’s interesting… test)
-Assignment I: Event pitches
Which media element/platform is best for your story?
Assignment I: Event Workflow – What to do and how to do it
Curation as Journalism
How/where to post your post-event coverage of Assignment I: Event
In-Class Assignment: Curating with WordPress (Worth 2 points)

Assignments:
-Work on Assignment 1: Workflow due prior to your event (No later than Feb. 8) Turn in via email. (See Assignment I: Event Workflow – What to do and how to do it)
Assignment I: Event coverage due Feb 18 at 10 p.m.. (See How/where to post your post-event coverage of Assignment I: Event)

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Digital First Football Workflow In-Class Discussion

Who is the audience for this football story? Who cares?

-Students, staff, faculty
-Alumni
-Scouts for players/teams
-Parents of players/students
-Residents of Glassboro
-Opposing team (players, fans, parents)
-General readers of the publication/website/newspaper

How do you reach this audience? Where do they gather (in person and online)?

-the team’s/opponent’s athletic Twitter act.
-Wit’s Twitter/Facebook account
-Tailgate
-Rowan TV channel
-Rowan radio
-Your own personal Twitter/Facebook
-Rowan announcer
-On campus
-at the actual game
-at bars after the game
-team house/locker room/clubhouse
-local businesses before the game

List the kind of information/content/forms of media you think the audience wants on this game?

-live videos of important plays
-score throughout the game
-record breaking plays
-injuries throughout the game
-video of tailgating/parties
-video of players warming up
-list of who’s playing
-reaction of spectators as game is happening (live videos, interview them during the game, booing and cheering,
-coach’s thoughts before during and after the game
-recap at half time
-during game tweets about what the team needs to do to win
-highlight video reel after the game
-video of RTN folks during the game
-players’ thoughts before, during and after
-context of the larger implications of the game
-who won the coin toss
-analysis of performances at halftime
-what do people do after the game? any traditions?
-national anthem

For each of the items above: When do students want this information? (i.e., day before, day of game, day after, etc?)

-instantly/right away
-before it even happens
-preview of the game the day before
-game story just an hour or two after it’s over
-coach/player interviews immediately after the game
-injury reports very shortly after the game
-photos during the game
-live video during the game
-long term look ahead at the upcoming games

For each of the items above: What is the best way to get this information to them (i.e., Twitter, posted on a website, in print, etc?)

-the print story is not just a game summary, but instead more of a look ahead
-post game summary on Whit website, Rowan home page, the paper’s Facebook page,
-post highlight video to Youtube
-try to reach out to Rowan Radio to get interviewed/use some of your audio
-deliver photos immediately with Instagram
-Snapchat stories before, during and after the game
-geotag through Snapchat

Now come up with a digital-first workflow for covering the story.

Before
-Take a poll on Twitter about who fans think will win
-graphic of who is playing and when it starts (tweet it out, instagram, facebook)
-sticker board poll with fans at tailgate
-Snapchat at the tailgate: what’s going on and it encourages people to check back throughout the game on your Snap story
-get players top music playlist before (maybe a day or two)
-interview with coach: one or two days before game, maybe type it up, or post audio/video to Facebook (social media)
-Snap or Instagram made for this game: make people aware of this online
-shoot Go Pro video of the tailgate
-create a hashtag and Tweet it out from several different accounts (ask if athletic folks could tweet it out, same for other places)

During
-take video of crowd reactions (Facebook Live, Instagram, or just take to save for Youtube later)
-live tweet big plays and when specific calls made by refs (with crowd reactions)
-vid or pic of a touchdown celebration
-asking people about favorite halftime food (or general snacks durig the game)
-make sure you’re taking notes for some longer piece at the end
-pics throughout the game (Tweet them, Instagram, etc.)
-mascot interactions (vid and pics)

After
-interview coaches and players (post a preview on Twitter, like a pull quote with info about story to come)
-reTweet things that you tweeted during the game that now seem super important
-edit a highlight video and post to Social Media (within 5 to 6 hours?)
-live video as time expires (could get you some great reactions from fans and players)
-get pic or video of some sort of team tradition for win or loss
-record locker room speech from coach (vid . audio)
-update on your poll
-gifs of TD celebrations
-if you’re live, ask your audience questions about the game
-make a graphic of stats from the game (embed into larger story, share with social media, etc.)
-write a longer game story (summary, quotes, etc.) . and posting to the newspaper site two hour after
-ask for a new poll about the next game after this one (or longterm future of the team)
-interview the leading player/MVP or someone who was important in a big ply
-injury updates (on social media)
-follow the celebration and keep getting interviews, photos, videos

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Week 2 — Jan. 23 & 25

In Class:
Evan Smith Review
Ethics review
—Discussion: What does digital-first look like at BillyPenn.com?
Lecture and activity: Establishing a digital-first workflow (continued)
Assignment 1: Event overview Workflow due TBD

Assignments:

For Tuesday:
-Explore BillyPenn.com, a local, digital-only publication and OJA finalist from 2015. What does a digital-first strategy look like at this publication? Come with examples.
-Read How Philly’s Billy Penn is building a local news audience from scratch (NiemanLab)
-Read Inside Billy Penn with CEO Jim Brady (AJR)

For Thursday:
-Read How a digital-first workflow guides a reporter’s work by Steve Buttry
-Read 10 ways to think like a digital journalist by Steve Buttry
-Read NPR’s Emily Harris made this checklist to organize her story process (NPR)
Bring your event idea for Assignment 1: Event

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